The magic 'M'

The magic ‘M’

March 31, 2014  |  Marketing

Mummy, look, McDonalds! McDonalds!!! Every mother who has ever driven with the kids in the backseat of the car has heard this at some time or another. One minute the kids are sitting there bored, and the next they catch sight of the magic “M” and suddenly spring back to life. How can that be if they can’t even read yet?

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